Do You Have to Have a For Sale Sign?
Estimated reading time 5 minutes
In bygone times, ‘for sale’ signs were a standard part of marketing a home. However, with the advent of the internet, their use has been questioned. Hence the nature of this article: is there any need for them nowadays? Here we take a look at both sides of the debate.
If you sell your house to cash house buyers such as Gaffsy there are no estate agents involved, which means you won’t have a sign in front of your home and, more importantly, you won’t have to pay their fees.
Saying no to a for sale sign
There are lots of reasons people choose not to put up a for sale sign. The most obvious is the fact most people start their home search online. A sign is not needed when you’re selling to cash house buyers either. You can save yourself the hassle of finding a sign by using Gaffsy, you can get your house valuation quickly, and complete on your house sale fast with no fees. Likewise, many believe there’s no need to pay for a sign when every property is at your fingertips already.
Savvy estate agents will be advertising on social media, where they can accurately target buyers interested in the specific property they are selling. This kind of focussed marketing isn’t something a physical sign will ever be able to compete with, it’s reliant on luck.
Equally, if you are committed to buying in an area you are likely to have researched it thoroughly online and know exactly what’s on offer before visiting. The days of travelling somewhere to scope out what property is on the market are, on the whole, long gone. So, the chances of someone being inspired to view a home after passing a ‘for sale’ sign are very slim.
In places where lots of homes are for sale, there’s also a belief a crowd of signs can put off buyers. After all, why are so many people trying to leave? Even if there is no particular reason behind the multiple sales, it indicates there could be a high turnover of residents which may make people think twice about living there.
Why you might put one up
Having said all that, you’ll probably have noticed for sale signs are still a very common sight on the UK’s streets, making a mockery of the previous paragraph. Partly because old habits are hard to shake, but also because even if their power to influence has weakened, it still pays to use every marketing tool you have.
After all, not everybody is comfortable searching online. If your house is suited to older generations, it’s a good idea to use the more traditional marketing methods they’re familiar with. Even for those happy to do their searching online, with the volume of properties to scroll through it’s easy to miss one. If that happens but they come to the area looking at another home, a sign outside yours may catch their eye.
There is also still something to be said for word of mouth. People trust their friends’ and relatives’ recommendations. If your neighbour passes on to their house-hunting friend or colleague that yours is up for sale, they’re likely to investigate further.
Signs can also prove useful when people come for viewings. If it’s the only one on a street, there’s little chance anybody will have trouble finding your home. Also, if your home is hidden from the road or down a long drive, a sign by the entrance will prevent people from passing by and arriving late.
Making your decision
Each home is different, a for sale sign might be right for some and not others. When deciding whether you should have one, here are some things to consider:
- Who’s likely to buy your home? If it’s perfect for an older person, keep traditional marketing techniques alongside digital ones. If it’s a starter home or apartment suited to younger people, focus online.
- Look for other signs on your street. For example, if you live in a flat and there’s a cluster of them on the railing outside, is adding another going to help your cause if it’s impossible to tell which flat inside the building it relates to?
- Where is your home located? If it is hidden away a sign will alert people to its existence and may have them intrigued.
- Is your sign of high quality? A poorly made sign that’ll get damaged in bad weather won’t reflect well on your home.
Working with Gaffsy
Finding a buyer for your home can take months no matter how well it is marketed. If you’d prefer to sell your house quickly, Gaffsy is the best option. We can buy a house quickly, much quicker than if you are selling through an estate agent. It is also the cheapest way to sell your property, avoiding costs such as agents’ fees, estate agents’ charges, solicitors’ fees, clearance costs, utility charges, mortgage payments and cosmetic repair costs.
We are experienced at dealing with home selling situations involving divorce and inheritance, when you may not want to be thinking about ‘for sale’ signs, viewings and negotiations.